From the world-weary Redford, cautious Sweetwater and loud-mouthed demolitions expert Haggard, Bad Company 2 allowed the members of the 222nd Army Battalion’s B-Company squad to bounce off one another. By bringing in a cast of colourful characters, Bad Company 2 stepped away from this.
Back then, modern military shooters possessed very grim and serious campaigns that accentuated how gritty and unglamourous warfare was, telling a dark tale of reluctant heroism before sending players into the high-paced sandbox of multiplayer. The campaign was engaging because it offered a novel alternative to Call of Duty: Modern Warfare 2. This was ultimately unconvincing, as Bad Company 2‘s success boils down to one simple fact: both its single player campaign and multiplayer experiences were solid, essential parts of the experience that drew players in. In subsequent years, Battlefield fans had hoped for a sequel to Bad Company 2, in the form of Bad Company 3, and then-general manager of DICE, Karl-Magnus Troedsson, stated that Bad Company 3 was not in development because the studio hadn’t quite understood why Bad Company 2 was as successful as it was. When it launched in March 2010, Battlefield: Bad Company 2 became DICE’s most acclaimed title, with critics praising the game for being a fantastic continuation of 2008’s Bad Company and improving on its predecessor in every way. Not here, they’re coming in through Alaska!” –General Braidwood